Tag: Market

• Popchips with Klout!

  [Please read this first] Recently I got to participate in an innovative marketing campaign for Popchips that involved social media. Popchips partnered with a twitter metric website called Klout to offer influential Twitter users free samples. Their hope was to generate buzz by the recipients talking about the product and being able to send 5 friends the same sample box. …

  Joe Sterne

  October 25, 2010

  Social Media, Thoughts

  Business, food, Klout, Market, marketing, Online Communities, popchips, social media, Social network, twitter